I want to start sharing multicultural marketing and diversity news, but not sound too boring or corporate. Today, I am introducing a new regular feature titled, “Links From Multiculti Land” which will feature links about stuff that doesn’t get the shine it deserves.
- Marketers Increase Digital Media Spend for Multicultural Outreach-Marketers are targeting, the greatest number, 88%, said they were reaching out to Hispanics. That was followed by targeting black consumers (54%), Asian consumers (37%) and LGBT consumers (11%).
- The Changing Face of Multicultural Marketing Twitter makes a lot of sense since its mobile usage makes it more attractive as a target for multicultural marketing campaigns.
- Multicultural Health National Conference November 15-16 in Orlando, Florida -Conference will feature thought leaders in the multicultural health marketing sphere and will focus on best practices for reaching the key multicultural populations in America including but not limited to African Americans, Hispanic Americans, and Asian Americans.