Tyler, The Clueless


Tyler, The Creator says criticism of ‘racist’ advert will not change his art | News | NME.COM

Is it a generational thing? (Effing millennials!) Is Tyler clueless? How could he not see that the ad be perceived as racist? 

I don’t get it. I know Mountain Dew wanted to be cutting edge, but it seems that no one test-marketed the ad before it rolled out. Are there any women who makes marketing decisions for the Mountain Dew brand or are they “post-gender”? 

I am bothered by this, because I don’t want to care about what Tyler the Creator does. However, if he is influential to Black youth and they happen to forget about perception and negative African American stereotypes because of him, then there’s a problem.

Read Media Post’s take on this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s